- 1. Have a banner Preferably with some of your artwork and/or logo featured on it. This will allow patrons to identify you and your artwork from afar. 2. Have an effective display This can include a poster display, a rotating display, or mesh display. It doesn't matter - as long as you can display your merchandise up where people can see it from far away. It lets people see what you have for sale without being up close to your table. And considering most AA purchases are through impulse buying, you're guaranteed to get more customers. 3. Have a wide variety of merchandise for customers to buy No two customers like to buy the same thing. If you have a large selection of items to choose from (such as keychains, bookmarks, prints, buttons, jewelry, etc), including a variety of different characters, you are likely to make more money. 4. Make items customers can use What sells extremely well are items that the customer can use or have a function, which include bookmarks, keychains, buttons, tote bags, etc. Prints and commissions don't sell nearly as well as these items, so it's a good investment if you're looking to make more sales! 5. If you're making prints, the bigger the better! When customers buy prints, they like to go for the larger sizes, mainly because they can display them in their house or their room like movie posters, and because they look good without a frame. Smaller prints don't sell nearly as well as larger ones, therefore, it's a good idea to make more poster (12x17" or bigger) sizes. 6. Have a buddy to help you out Nothing beats a helper. If you have to use the restroom or leave your table for any other reason, they'll watch it for you and deal with any customers who happen to stop by while you're gone. That way, the customers don't have to wait, and you don't have to worry about theft or missing sales. Also, and most importantly, if the convention gets slow or boring (which it often does) your buddy can keep you company and make you less bored! 7. Have business cards If a customer likes your work and wants to find you after the con and catch up with you at future cons, having business cards to hand out at conventions isn't a bad idea. You can put your deviantart ID, e-mail address, and other contact information on the cards so that patrons can contact you and keep in touch after the convention. Not to mention, business cards make you look more professional, which is another important thing. 8. Have a binder or book for your prints Absolutely an essential. In addition to displaying some of your prints up on your display, make sure to have a book or binder with samples of every single one of your prints. That will allow patrons to browse through all of them and make a selection. 9. Have a durable and locked cash box One thing you should have is a cash box that is heavy duty (unbreakable) and locked with a key or combination so you never have to worry about theft. 10. Most importantly, LOOK PROFESSIONAL! Nothing is more attractive to potential customers than a professional looking artist. In addition to business cards as previously mentioned, you can achieve this look by providing individual plastic bags to your customers when they buy an item, having a nice table cloth, providing clear plastic covers for your prints, comic books and other fragile items, packaging for your other various items, having a laminated and neatly-typed price list, etc. You will be surprised how effective this is when making sales.
Here's an example of my AA booth:
Sincerely, an experienced AA artist.